COMM 3500 - Media, Culture and Comm Theory - Public Relations - MRU Library Website at Mount Royal University

COMM 3500 - Reading Journal Articles

History and Theory Reference Sources
In addition to the books on this page, check out the handbooks, encyclopedias and dictionaries listed on the Background Sources page of this guide.

Some Helpful Books on Theory and Theorists

Introducing Baudrillard by Chris Horrocks; Zoran Jevtic
Call Number: HM22.F8 B384 1999
Publication Date: 1992
Presents his claims that reality has been replaced by a simulated world of images and events ranging from TV news to Disneyland. It provides accounts of his work on pornography, obesity and terrorism, and traces his development from critic of mass consumption to prophet of the apocalypse. It invites thoughts and discussion on whether Baudrillard is a cure for the vertigo of contemporary culture, or one of its symptoms.
Erving Goffman by Yves Winkin; Wendy Leeds-Hurwitz
Call Number: HM479.G64 W56 2013
Publication Date: 2013
Detailed presentation and analysis of his life and work intended specifically for a communication audience. In addition to summarizing Goffman's major concepts and his influence on other scholars, the book includes an intellectual biography, explication of his methods, and an example of how to extend his ideas.
Michel Foucault by Barry Smart
Call Number: eBook
Publication Date: 2002
Aimed at students approaching Foucault's texts for the first time, this volume offers: an examination of Foucault's contexts, a guide to his key ideas, an overview of responses to his work, practical hints on 'using Foucault,' an annotated guide to his most influential works
50 Ways to Understand Communication by Arthur Asa Berger
Publication Date: 2006
Familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness, ' and nonverbal communication.

Search for similar books in the search box on the Library home page.

Books on Theory and PR

Public Relations as Activism by Holtzhausen
Call Number: HD 59 .H65 2012
Publication Date: 2011
This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism.
Public Relations Theory by Brigitta R. Brunner (Editor)
Publication Date: 2019
Explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more.

In-Class Activity

Reading Activity
Link to our shared Google Doc for our in-class article reading.
Article
Link to the article we'll be reading in class.

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