Authors show students step by step how theoretical ideas are interconnected and lead to an increasingly complex understanding of communication. Students will be motivated to ask questions as they encounter historical figures, social events, and artifacts, resulting in a richer understanding of the biographical, cultural, and social context for communication theories.
Familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness, ' and nonverbal communication.
Presents his claims that reality has been replaced by a simulated world of images and events ranging from TV news to Disneyland. It provides accounts of his work on pornography, obesity and terrorism, and traces his development from critic of mass consumption to prophet of the apocalypse. It invites thoughts and discussion on whether Baudrillard is a cure for the vertigo of contemporary culture, or one of its symptoms.
Detailed presentation and analysis of his life and work intended specifically for a communication audience. In addition to summarizing Goffman's major concepts and his influence on other scholars, the book includes an intellectual biography, explication of his methods, and an example of how to extend his ideas.
Aimed at students approaching Foucault's texts for the first time, this volume offers: an examination of Foucault's contexts, a guide to his key ideas, an overview of responses to his work, practical hints on 'using Foucault,' an annotated guide to his most influential works
This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism.
Explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more.
