Includes contemporary cases involving brand name companies who are blazing new trails in the use of metrics in public relations. This book presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples from existing campaigns.
See data differently! Thematic Mapping: 101 Inspiring Ways to Visualise Empirical Data explores how maps, charts, and graphs can tell powerful stories. Using real election data, it showcases creative and unexpected ways to represent information—helping you think critically about how visuals shape our understanding of the world.
Rethink what you measure! Bad Data explores how flawed metrics distort decisions in health, education, and business—and why choosing the right measures matters more than ever.
Highlights the work of grassroots data activists in Latin America who document gender-related killings, challenging mainstream data science by centering care, justice, and the power of data feminism in the fight against gender-based violence. Open Access
