Essential Ethnographic Data Collection Methods Through Observations, Interviews, and Ethnographic Surveys

Data Driven Public Relations: 21st Century Practices and Applications

Includes contemporary cases involving brand name companies who are blazing new trails in the use of metrics in public relations. This book presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples from existing campaigns.

Thematic mapping : 101 inspiring ways to visualise empirical data [print book]

See data differently! Thematic Mapping: 101 Inspiring Ways to Visualise Empirical Data explores how maps, charts, and graphs can tell powerful stories. Using real election data, it showcases creative and unexpected ways to represent information—helping you think critically about how visuals shape our understanding of the world.

Bad data : why we measure the wrong things and often miss the metrics that matter [print book]

Rethink what you measure! Bad Data explores how flawed metrics distort decisions in health, education, and business—and why choosing the right measures matters more than ever.

Hands-on machine learning with Scikit-Learn, Keras and TensorFlow : concepts, tools, and techniques to build intelligent systems (ebook)

Uses concrete examples, minimal theory, and production-ready Python frameworks (Scikit-Learn, Keras, and TensorFlow) to help you gain an intuitive understanding of the concepts and tools for building intelligent systems

Managing and Using Information Systems (print book)

Explains the fundamental principles and practices required to use and manage information while illustrating how information systems can create or obstruct opportunities -- and even propel digital transformations within a wide range of organizations.