Today's session will help you:

• Develop your research question by looking at scholarly articles on diversity in media 
• Find articles for your literature review
• Learn about coding by looking at other articles that use content analysis
• Identify potential sources of data for coding

In addition, this guide will help you:

• Cite your sources appropriately
• Identify article databases useful for research in Broadcasting and Journalism

Example Articles:

Collins, R. E. (2016). ‘Beauty and bullets’: A content analysis of female offenders and victims in four Canadian newspapers. Journal of Sociology, 52(2), 296–310. https://doi.org/10.1177/1440783314528594

Dawn Heinecken (2015) “So tight in the thighs, so loose in the waist”: Embodying the female athlete online. Feminist Media Studies, 15:6, 1035-1052.  https://doi.org/10.1080/14680777.2015.1033638

Wolbring, G., & Martin, B. (2018). Analysis of the coverage of paratriathlon and paratriathletes in Canadian newspapers. Sports, 6(3). http://dx.doi.org/10.3390/sports6030087

Google Scholar is a great place to search for articles. (Use the link above or set up your library links under Settings to access what MRU subscribes to.)

Keyword Searching

broadcast television ethnic diversity canadian

(Canadian is the secret word to get material about Canadians rather than just material about other people written by someone in Canada)

To find articles that use content analysis specifically as a research method, add that term to your search:

television news gender canadian "content analysis"

("quotation marks" keep phrases together)

Try using operators in Google Scholar (works in regular Google too!):

twitter female athletes gender canadian intitle:"content analysis"

(intitle:means that the term must be in the title of the article)

Find potential data sources under the "scan media" tab in the menu at the top of this page.

The Research Methods Online database is full of resources to help you learn all about content analysis, including coding. Just search for "content analysis" to find videos, case studies, reference entries and chapters describing how to use this method.