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PUBR 2849: Applied Writing II for PR

Finding Audience/Stakeholder Info

Look for psychographic, demographic and ethnographic information on the Web and in MRU databases.

Market, Sector & Industry Research

Tips for using Google Scholar

Do not type sentences into the search box! Google is looking for a source that contains every word you type in the search box, so focus on what is most important.

Use quotation marks "" to search for a particular phrase  e.g. "earned media"

You can limit your results to journals with particular words in their title e.g. stakeholder engagement source:communication will only find articles published in journals that have the word nursing in their title like Journal of Strategic Communication, Journal of Communication Management, etc.

You can exclude particular words from your search by using a minus sign e.g. compliance credibility health communication -covid will exclude results mentioning covid.

Citation Help