PUBR 4841: Strategic Communication Research
Stakeholder Info
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Passport GMID (Euromonitor) This link opens in a new window
An online business information system providing business intelligence on countries consumers and industries.
Look for psychographic, demographic and ethnographic information on the Web and in MRU databases.
You can also search Google and Google Scholar for stats and data on many topics.
In general, statistics can come from governments, organizations and researchers
- For stats on teenagers in Canada from the Federal government
- Google: statistics teenagers site:gc.ca
- For stats on teenagers in car crashes from automobile associations
- Google: statistics teen car accidents (marijuana OR cannabis) association
- For stats on teens smoking while in car crashes from researchers
- Google SCHOLAR: adolescent cannabis automobile accidents
**TIP: You can also search news databases for research reported in the news that you can backtrack to the source.
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Statista
Statista is a database containing statistics on various topics across multidisciplinary categories. It includes dossiers, industry reports, studies & reports from third parties, forecasts featuring various industries and countries.
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City of Calgary Community ProfilesUses data from the civic and federal censuses
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Calgary Census Profile2021 federal census
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Environics PRIZM segment snapshots 2021 (Sign in top left to Access)Longer document is found in SimplyAnalytics (see below). From the Support menu (top right) select Data Documentation and PRIZM Marketer's Guide 2021. Login as "Guest". There is a limit to 5 simultaneous users of this database.
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SimplyAnalytics
Produce thematic maps using demographic, psychographic, business and marketing data.
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Pew Research Center -- Internet and TechnologyResearch reports on all aspects of media use in society. Focus is on the USA.
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Media in CanadaMedia business news and research reports.
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Media Technology MonitorConducts research and analysis into media and technology use in Canada.
Market, Sector & Industry Research
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IBISWorldProvides hundreds of in-depth Canadian, U.S. and Global industry market research and business environment reports.
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WARC.comWARC is a database featuring advertising and PR case studies, award winning campaigns, and best practices, as well as news, reports, research, data and analysis of audience, consumer, and media trends.
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Canadian Business & Current AffairsFull text for Canadian publications on a broad range of subject areas including CBCA Business, CBCA Education, and CBCA Reference & Current Events.
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Passport GMID (Euromonitor) This link opens in a new window
An online business information system providing business intelligence on countries consumers and industries.
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Statista
Statista is a database containing statistics on various topics across multidisciplinary categories. It includes dossiers, industry reports, studies & reports from third parties, forecasts featuring various industries and countries.
Case Studies
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Cases in Public Relations byPublication Date: 2018While clearly illustrating the functions of public relations practices, each case also challenges students to consider the real-world context and ethical dimensions of public relations.
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Cases in Public Relations Strategy byPublication Date: 2018Draws on original, real-world case studies to provide you with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity.
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Case Studies in Crisis Communication byPublication Date: 2012These cases examine socio-cultural issues associated with responding to a variety of crises.
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Crisis Communications byPublication Date: 2010Presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations.
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Evaluating Public Relations byPublication Date: 2014Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.
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Public Relations, Activism, and Social Change byPublication Date: 2013This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective.
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Public Relations Case Studies from Around the World byPublication Date: 2014The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising.
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Public Relations Disasters byPublication Date: 2006Exposes some of the world's most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: *Martha Stewart's insider trading scandal *Don Corning breast implants *Starbucks and 9/11 *7UP's sponsorship of Roy Keane *Coca-Cola and Pepsi - pollution in India *Nestle and Ethiopia's debt *David Beckham v. Alex Ferguson *McDonald's McLibel case *Tony Blair and the David Kelly affair and *the UK royal family.
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WARC.comWARC is a database featuring advertising and PR case studies, award winning campaigns, and best practices, as well as news, reports, research, data and analysis of audience, consumer, and media trends.
Academic Research
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Communication & Mass Media CompleteIndex & abstracts, and selected coverage, for journals in areas related to communication and mass media.
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Canadian Business & Current AffairsFull text for Canadian publications on a broad range of subject areas including CBCA Business, CBCA Education, and CBCA Reference & Current Events.
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ScopusA large abstract and citation database of research literature with links to full text resources available from MRU. Records with references go back to 1996, pre-1996 records go back to 1884.
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Google ScholarGoogle Scholar provides searching of scholarly literature across many disciplines and sources. This MRU specific link connects users to items available full text via MRU.
Books in the Library
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Fundraising: Principles and practice
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Call Number: eBookPublication Date: 2015Worth explores donor motivations and fundraising techniques. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. -
Strategic communication in Canada: Planning effective PR campaigns
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Call Number: HD59.6 C3 G38 2018Publication Date: 2018 -
Leading the Narrative
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Call Number: eBookPublication Date: 2011This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning.
Tips for using Google Scholar
Do not type sentences into the search box! Google is looking for a source that contains every word you type in the search box, so focus on what is most important.
Use quotation marks "" to search for a particular phrase e.g. "earned media"
You can limit your results to journals with particular words in their title e.g. stakeholder engagement source:communication will only find articles published in journals that have the word nursing in their title like Journal of Strategic Communication, Journal of Communication Management, etc.
You can exclude particular words from your search by using a minus sign e.g. compliance credibility health communication -covid will exclude results mentioning covid.
Citation Help
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How to Cite Statistics Canada ProductsYou must adapt these instructions to the APA citation format.
This includes guidelines for citing other statistical products.