COMM 4841 - Strategic Communications - Public Relations - MRU Library Website at Mount Royal University

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Communication & Mass Media Complete
Provides the most robust quality research solution in areas related to communication and mass media. Includes indexing & abstracts for over 570 journals, and selected coverage of nearly 200 more, for a combined coverage of more than 770. Also includes full text for over 450 journals.
Google Scholar
Provides search of scholarly literature across many disciplines and sources.
Web of Science
Multidisciplinary coverage of over 10,000 high-impact journals in the sciences, social sciences, and arts and humanities, as well as international proceedings coverage for over 120,000 conferences.
ABI/INFORM Collection
The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
Canadian Business and Current Affairs (CBCA) Complete
Full text for more than 700 Canadian publications on a broad range of subject areas. The single search box combines content from three focused databases: CBCA Business, CBCA Education, and CBCA Reference & Current Events.

Access to this resource is funded by Alberta Advanced Education through the Lois Hole Campus Alberta Digital Library.

For a list of all accreditation documents, type accreditation in the box below.

For a list of all award documents type awards in the box below.

WARC.com
WARC features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, The IPA and DMA and also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of Market Research.

"public relations" "case study"

Statista
Statista is a database containing more than 1 million statistics on over 80,000 topics in 170 multidisciplinary categories. It includes 4500 Statista Dossiers and Industry Reports from over 18,000 sources; 32,000 studies & reports from third parties; and 200,000 Forecasts from 425 industries covering 40 countries.

For stats on teenagers in Canada from the Federal government
- Google: statistics teenagers site:gc.ca
For stats on teenagers in car crashes from automobile associations
- Google: statistics teen car accidents (marijuana OR cannabis) association
For stats on teens smoking while in car crashes from researchers
- Google SCHOLAR: adolescent cannabis automobile accidents

TIP: You can also search news databases for research reported in the news that you can backtrack to the source.

ThinkTV
Research on advertising effectiveness, audience engagement, and media habits.
Numeris
Data on what Canadians are watching on TV and listening to on the radio.
Media in Canada
Media business news and research reports.
ViviData
Data on what Canadians read, and in what formats
Pew Research Center -- Internet and Technology
Research reports on all aspects of media use in society. Focus is on the USA.
CMDC Media Digest 2017
Provides stats and insights on traditional, digital and emerging media, and consumer data and trends.
Media Technology Monitor
Conducts research and analysis into media and technology use in Canada. Not all of the content on this site is freely available.