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Find Scholarly Research

Find Case Studies

The CPRS Collection is a good source for case studies.

For a list of all accreditation documents, type accreditation in the box below.

For a list of all  award documents type awards in the box below.

Browse lists of CPRS Documents in our collection here.

Search the CPRS Collection

Additional Places to Find Case Studies

Try Google
  • Many big PR companies post case studies online. Search with statements like:  

"public relations" "case study" 

Find Psychographic Information

​Psychographic profiles of Canadians

Find Statistics

Demographic statistics, generally produced by various levels of government, can help you understand more about the audience(s) you are trying to reach.
Search Google and Google Scholar for stats.
In general, statistics can come from governments, organizations and researchers
  • For stats on teenagers in Canada from the Federal government
    •  Google: statistics teenagers site:gc.ca
  • For stats on teenagers in car crashes from automobile associations
    • Google: statistics teen car accidents (marijuana OR cannabis) association
  • For stats on teens smoking while in car crashes from researchers
    • Google SCHOLAR: adolescent cannabis automobile accidents

TIP: You can also search news databases for research reported in the news that you can backtrack to the source. 

Find Stakeholder Communication Preferences

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Sara Sharun