PUBR 4841 - Strategic Communications - Public Relations - MRU Library Website at Mount Royal University

Stakeholder Info

Psychographic & Demographic Info
Communication Preferences

Passport GMID This link opens in a new window
An online business information system providing business intelligence on countries consumers and industries.
Please Note that additional access restrictions apply to this database:
It is open only to current MRU students, staff and faculty
It is not available for walk in-users
You must accept the "Terms and Conditions" before entering the site

Look for psychographic, demographic and ethnographic information on the Web and in MRU databases.

You can also search Google and Google Scholar for stats and data on many topics.

In general, statistics can come from governments, organizations and researchers

For stats on teenagers in Canada from the Federal government
- Google: statistics teenagers site:gc.ca
For stats on teenagers in car crashes from automobile associations
- Google: statistics teen car accidents (marijuana OR cannabis) association
For stats on teens smoking while in car crashes from researchers
- Google SCHOLAR: adolescent cannabis automobile accidents

**TIP: You can also search news databases for research reported in the news that you can backtrack to the source.

Google Dataset Search

Statista This link opens in a new window
Statista is a database containing statistics on various topics across multidisciplinary categories. It includes dossiers, industry reports, studies & reports from third parties, forecasts featuring various industries and countries.

Statistics Canada
City of Calgary Community Profiles
Uses data from the civic and federal censuses
Calgary Census Profile
2021 federal census
Environics PRIZM segment snapshots 2021 (Sign in top left to Access)
Longer document is found in SimplyAnalytics (see below). From the Support menu (top right) select Data Documentation and PRIZM Marketer's Guide 2021. Login as "Guest". There is a limit to 5 simultaneous users of this database.

SimplyAnalytics This link opens in a new window
Produce thematic maps using demographic, psychographic, business and marketing data.
5 concurrent users permitted.
Create your own account or Sign in as a Guest.

Pew Research Center -- Internet and Technology
Research reports on all aspects of media use in society. Focus is on the USA.
Media in Canada
Media business news and research reports.
Media Technology Monitor
Conducts research and analysis into media and technology use in Canada.
Statistics Canada

Market, Sector & Industry Research

IBISWorld This link opens in a new window
Provides hundreds of in-depth Canadian, U.S. and Global industry market research and business environment reports.
WARC.com This link opens in a new window
WARC is a database featuring advertising and PR case studies, award winning campaigns, and best practices, as well as news, reports, research, data and analysis of audience, consumer, and media trends.
Canadian Business & Current Affairs Complete This link opens in a new window
Full text for Canadian publications on a broad range of subject areas including CBCA Business, CBCA Education, and CBCA Reference & Current Events.
Access to this resource is funded by Alberta Advanced Education through the Lois Hole Campus Alberta Digital Library.
Passport GMID This link opens in a new window
An online business information system providing business intelligence on countries consumers and industries.
Please Note that additional access restrictions apply to this database:
It is open only to current MRU students, staff and faculty
It is not available for walk in-users
You must accept the "Terms and Conditions" before entering the site
Statista This link opens in a new window
Statista is a database containing statistics on various topics across multidisciplinary categories. It includes dossiers, industry reports, studies & reports from third parties, forecasts featuring various industries and countries.

Cases in Public Relations by Brigitta Brunner; Corey Hickerson
Publication Date: 2018
While clearly illustrating the functions of public relations practices, each case also challenges students to consider the real-world context and ethical dimensions of public relations.
Cases in Public Relations Strategy by Burton St. John (Editor); Diana Knott Martinelli (Editor); Robert S. (Scott) Pritchard (Editor); Cylor Alexander Spaulding (Editor)
Publication Date: 2018
Draws on original, real-world case studies to provide you with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity.
Case Studies in Crisis Communication by Amiso M. George (Editor); Cornelius B. Pratt (Editor)
Publication Date: 2012
These cases examine socio-cultural issues associated with responding to a variety of crises.
Crisis Communications by Kathleen Fearn-Banks; Kathleen Fearn-Banks
Publication Date: 2010
Presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations.
Evaluating Public Relations by Tom Watson; Paul Noble
Publication Date: 2014
Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.
Public Relations, Activism, and Social Change by Kristin Demetrious
Publication Date: 2013
This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective.
Public Relations Case Studies from Around the World by Judy Vanslyke Turk; Jean Valin; John Paluszek
Publication Date: 2014
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising.
Public Relations Disasters by Gerry McCusker
Publication Date: 2006
Exposes some of the world's most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: *Martha Stewart's insider trading scandal *Don Corning breast implants *Starbucks and 9/11 *7UP's sponsorship of Roy Keane *Coca-Cola and Pepsi - pollution in India *Nestle and Ethiopia's debt *David Beckham v. Alex Ferguson *McDonald's McLibel case *Tony Blair and the David Kelly affair and *the UK royal family.

WARC.com This link opens in a new window
WARC is a database featuring advertising and PR case studies, award winning campaigns, and best practices, as well as news, reports, research, data and analysis of audience, consumer, and media trends.

CPRS Collection

Academic Research

Communication & Mass Media Complete This link opens in a new window
Index & abstracts, and selected coverage, for journals in areas related to communication and mass media.
Canadian Business & Current Affairs Complete This link opens in a new window
Full text for Canadian publications on a broad range of subject areas including CBCA Business, CBCA Education, and CBCA Reference & Current Events.
Access to this resource is funded by Alberta Advanced Education through the Lois Hole Campus Alberta Digital Library.
Scopus This link opens in a new window
A large abstract and citation database of research literature with links to full text resources available from MRU. Records with references go back to 1996, pre-1996 records go back to 1884.
Google Scholar This link opens in a new window
Google Scholar provides searching of scholarly literature across many disciplines and sources. This MRU specific link connects users to items available full text via MRU.

Books in the Library

Fundraising: Principles and practice by Michael J. Worth
Call Number: eBook
Publication Date: 2015
Worth explores donor motivations and fundraising techniques. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling.
Strategic communication in Canada: Planning effective PR campaigns by Gauthier
Call Number: HD59.6 C3 G38 2018
Publication Date: 2018
Leading the Narrative by Mari K. Eder
Call Number: eBook
Publication Date: 2011
This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning.

Tips for using Google Scholar

Do not type sentences into the search box! Google is looking for a source that contains every word you type in the search box, so focus on what is most important.

Use quotation marks "" to search for a particular phrase e.g. "earned media"

You can limit your results to journals with particular words in their title e.g. stakeholder engagement source:communication will only find articles published in journals that have the word nursing in their title like Journal of Strategic Communication, Journal of Communication Management, etc.

You can exclude particular words from your search by using a minus sign e.g. compliance credibility health communication -covid will exclude results mentioning covid.

Citation Help

How to Cite Statistics Canada Products
You must adapt these instructions to the APA citation format.
This includes guidelines for citing other statistical products.

Library

Public Relations | PUBR 4841 - Strategic Communications

PUBR 4841: Strategic Communication Research