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Issues Management Plan

For your Issues Management Plan assignment, you will need to research:

  • The issue(s)
  • The organization
  • The publics/stakeholders
Key Research Goals:
  1. Development and refinement of search strategies
  2. Awareness of the information landscape
    • Identify the stakeholders, communities and audiences.
    • Identify where and how  stakeholders are communicating about this issue.
      • Who is saying what, where, to whom?
      • What tools can you use to research the issue and find all the relevant voices and perspectives?

News and Opinion

Use these tools to search for an issue and explore what makes it an issue.

You can examine traditional media and social media to gather both qualitative and quantitative data as evidence of your issue.

Social Media search tools
Use these to search for background to the issue, public perceptions, related issues etc. 

Industry Information

Find information about companies, organizations and industries.

Tools for going deeper

If you want to explore an issue more deeply, you might want to search the academic literature (including books and journal articles).

Tips for Effective Research

DO keep a list of keywords, names, organizations, etc.

DON'T think of issues as having just two parties - there may be many different stakeholder groups.

DO keep track of resources as you go.

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Sara Sharun