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Finding Books

Find Books on Public Relations in the Library

(in both print and digital format)

You can search for more books using the LibrarySearch box on the Library home page.

If you are browsing the library shelves, most of the PR and Communications books are found on the 3rd floor, and have call numbers beginning with HD and HM.

Many of our books are in digital format. You can access these from any computer. (If you are accessing them from off-campus, sign in with your MRU username and password.)

Use LibrarySearch to find books, articles, videos, images and more, from our library.

You can search for Public Relations books (print and e-book format) available from the Library using this link:

Book Searching Tips

Finding too much?

  • Use AND between ideas to search for BOTH terms
  • Put “Quotation Marks Around Your Search" to search for exact phrases

Finding too little?

  • Use OR between your ideas to search for EITHER term
  • Put ? after the root of a word to look for multiple endings

For better searching, think of multiple ways to describe your topic

Search for Books in Other Libraries

You can also search for and access books in other libraries.

New Books in the Library

Data Driven Public Relations: 21st Century Practices and Applications

Includes contemporary cases involving brand name companies who are blazing new trails in the use of metrics in public relations. This book presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples from existing campaigns.

Campaigns That Shook the World

Provides the inside story on a selection of the greatest campaigns of the last four decades. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.

Routledge Handbook of Environment and Communication

This Handbook provides a comprehensive statement and reference point for theory, research and practice with regard to environment and communication, and it does this from a perspective which is both international and multi-disciplinary in scope.

Visual Public Relations: Strategic Communication Beyond Text

Brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication.

Reputation Management: The Future of Corporate Communications and Public Relations

Argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying.

A Communication Guide for Investor Relations in an Age of Activism

This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations and how to measure the impact of investor relations efforts.

Public Influence: A Guide to Op-Ed Writing and Social Media Engagement

Walks readers through the ins and outs of op-ed writing and social media engagement.

The Indestructible Brand: Crisis Management in the Age of Social Media

Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis- ready.

Public Relations Theory: Application and Understanding

Explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more.

New Books in the Library

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Sara Sharun