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Public Relations Research

This guide will help you find books, articles, websites and other information sources you'll need for research assignments in your program.

Use the menu on the right to explore some of the sources available to you.

This guide also provides some research tips, strategies and tools. If you need more help finding, using, or evaluating information sources, click on Research Help on the right to contact your Subject Librarian.

Public Relations Article Databases

Article Databases

You can search our article databases (collections of journal, newspaper and magazine articles). If the article is not in the database, click on the "Look for a Copy" link.

Google Scholar Search Tips

If you're looking for information in Google Scholar don't forget to enclose the phrase with quotation marks "public relations" campaign  

Article Searching Tips

Finding too much?

  • Use AND between ideas to search for BOTH terms
  • Put “Quotation Marks Around Your Search" to search for exact phrases

Finding too little?

  • Use OR between your ideas to search for EITHER term
  • Put * after the root of a word to look for multiple endings

For better searching, think of multiple ways to describe your topic