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Assignment Three

For Assignment Three, you need to:

  • Work in teams of three or four
  • Select a CPRS or WARC case study that addresses a PR issue
  • Review the case study
  • Choose a recent example of another Canadian organization that is addressing a similar issue
  • Re-use tips and tools from Assignment #2 to find information on the current communication work your organization is doing

How to find your Case Study:

  • Find CPRS documents under the CPRS tab on the menu to the left.
    • Use the search box to search by keyword OR browse the PDF title lists.
    • Some of these are available electronically. Other are in physical format found on the 3rd floor of the RLLC. Ask for help if you are not sure where to find your documents.
  • Find the WARC.com database under the Articles tab in the menu on the left.
    •  Select Case Finder to search for cases.

What is the CPRS Collection?

The CPRS Collection is a tremendous resources available to MRU students. It contains materials submitted for accreditation and winners of CPRS awards - essentially a library of best practices for just about any public relations function you could imagine. The materials are unique, and include everything from t-shirts to DVD's of websites. We want you to know about them early on because you'll be using them throughout yor program.

In this assignment, they serve as benchmarks to help you assess current communication work related by theme, activity, audience or purpose. 

Help us out - these are unique items and if something goes missing it can be very difficult to find and replace. If you notice all or part of a CPRS item missing, please let Sara know.

Assignment Two

For Assignment #2, you need to:

  • Identify an organization
  • Examine its website, media coverage, and social media activities
  • Consider the organization's background, context, purpose, audiences, and range of needs for public relations.
  • Identify an example of a public relations activity by this organization and consider that activity through the lens of the RACE process.

 

Researching PR efforts on the Web

 

Search Google:

  • Use quotation marks to search phrases - e.g. "public relations"
  • Use site: to search the website of a specific organization - e.g. "media relations" site:shaw.ca
  • Refine your search as you go and include these terms in your search:
    • name of the organization
    • event, effort or activity
    • names of key people involved
    • other useful terms you find through your searching

 

Search Media and Social Media:

Copyright Resources

Copyright Resources

Be an ethical PR practitioner! Always be aware of what sources you are using in presentations and documents. Do you know where your images, videos, and texts came from, who created them, and if you have permission to use them? Do you know how to cite sources and give credit to the creators?

These resources will help you answer these questions:

For Your Presentation: Citing Images in APA

For Your Presentation: Citing Images in APA

If your assignment requires you to use images, consider the following:

  • Do you have the right to use the image in your project? (see the MRU copyright guide for more information)
  • How does your instructor want you to cite the image in your paper, on your slides, or on your poster - with a figure note, or with a regular in-text citation with the image creator's last name and year below the image  e.g. (Smith, 2015)?

While the APA manual officially recommends figure notes, your instructor may be okay with you using brackets - it is best to confirm with them directly.

Sara Sharun's picture
Sara Sharun