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ENTR 2301: Databases with market, consumer and industry research

Video One: databases for secondary research

Three library databases with industry trends consumer profiles: 

IBISWORLD type in one or two words describing an industry or product for Canadian or US trends. Examples: mental health, wellness, elderly, public transit, housing,   ... Click the "Download" icon to save a report. If you can't find a Canadian report, a US report will still be valuable. These reports will give you an excellent overview of Canadian trends and issues. 
 

Passport GMID: product trends, consumer profiles, market research reports, company reports from Euromonitor. Look for the search box along the top of the page. Search examples:

consumer canada   (the Consumer lifestyles in Canada report provides great insight for trends for all age groups)
health canada
wellness canada​
demographic canada
grocers canada
appliances canada

 

Once you find a report:
1. Check the date (2022 - 2024 is preferred).
2. Convert documents to PDF to save. Do not save the web address. 
3. Look for links that lead to "Related" content.
4. Items under the ANALYSIS tab have the most information.

Statista - worldwide statistics and reports. e.g., calgary, mental health canada, baby boomers canada, housing canada, ... TIPs: click "Source Link" to find more info. Use the Content Type menu on the right to find large Reports, Topics and Market Insights. "Target audience" reports include consumer lifestyles.

Demographics and Psychographics

Video Two: Calgary demographics and psychographics

Demographic

Psychographics of Canadians and Calgarians (opinions, interests, values)

Google and Google news

Google News and Google News Calgary search examples:
calgary housing issues
services for seniors calgary

wellness trends canada

unhoused services issues

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Geoff Owens
Contact:
Email: gowens@mtroyal.ca
Phone: 403.440.7737
Office: EL4471S