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ENTR 2301: Databases with market, consumer and industry research

Video One: databases for secondary research

Three library databases with industry trends consumer profiles: 

IBISWORLD type in one or two words describing a downtown-related industry or product for Canadian or US research. Examples: retail, commercial, bars, sports, concerts, restaurants. Click the "PDF" icon to save a report.

Passport GMID: product trends, consumer profiles, market research reports, company reports from Euromonitor. Look for the search box along the top of the page. Search examples:

consumer canada

bars canada
restaurants canada​


Once you find a report:
1. Check the date (2021 - 2022 is preferred).
2. Convert documents to PDF to save. Do not save the web address. 
3. Look for links that lead to "Related" content.
4. Click on the "Industries" tab at the top for more terms to search.


Statista - worldwide statistics and reports. TIP: click "Source Link" to find more info. e.g., millennials, calgary

Tips: Try more than one database and Google with the same search. More databases are found under the Articles/Database tab on the right of the page. Search 100 databases at once in the search box on the Home page of the Library

Demographics and Psychographics

Video Two: Calgary demographics and psychographics


Psychographic (opinions, interests, values)

See also: Understanding PRIZM5 and Households for each group in: Calgary and Canada 2021 (you can upload this file into Google Sheets if you don't have Excel).

Google and Google news

Google News and Google News Calgary search examples:
downtown revitalization
downtown urban renewal

calgary downtown revitalization
calgary downtown (issues or retail)

millennials calgary
"gen z" shopping canada 
beltline retail calgary



MRU guide to APA referencing

Quick tip: find the answer with Google: apa style twitter, apa style "no date". Good answers usually come from Purdue's Owl, APA style blog, and websites that end in .edu

Student Learning Services - book an appointment with a learning strategist for in-depth writing or citation assistance. 

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Geoff Owens
Phone: 403.440.7737
Office: EL4471S