Three library databases with industry trends consumer profiles:
IBISWORLD: type in one or two words describing a downtown-related industry or product for Canadian or US research. Examples: retail, commercial, bars, sports, concerts, restaurants. Click the "PDF" icon to save a report.
Passport GMID: product trends, consumer profiles, market research reports, company reports from Euromonitor. Look for the search box along the top of the page. Search examples:
Look for links that lead to "Related" content.
4. Click on the "Industries" tab at the top for more terms to search.
Statista - worldwide statistics and reports. TIP: click "Source Link" to find more info. e.g., millennials, calgary
Tips: Try more than one database and Google with the same search. More databases are found under the Articles/Database tab on the right of the page. Search 100 databases at once in the search box on the Home page of the Library.
Psychographic (opinions, interests, values)
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