Below are three library databases with consumer profiles, trends, demographics and product research. Plus several useful websites and documents on psychographics from market research company Environics. All are high quality secondary sources.
Databases
consumer canada
megatrends canada
childrenswear canada
luxury canada
appliances canada
Once you find a report:
1. Check the date (2020 - 2022 is preferred).
2. Download documents to PDF to print or save. Do not save the web address.
3. Look for links that lead to "Related" content.
Reference example:
Euromonitor. (2021a). Consumer lifestyles in Canada. Passport GMID. http://www.portal.euromonitor.com
Euromonitor. (2021b). Digital consumer in Canada. Passport GMID. http://www.portal.euromonitor.com
Euromonitor. (2021c). Premium and luxury cars in Canada. Passport GMID. http://www.portal.euromonitor.com
II. Video for the next section
Websites:
Psychographics (behaviours, beliefs, interests)
Google and Google News search examples:
outdoors consumers
outdoor consumers canada
calgary bicycle commuters
commuters canada behaviour
commuter demographics canada
canadian spending trends
teen brands canada
alberta recreation survey
"generation z" trends marketing
For images try Google Images or Pixabay.
In order to make sure you are finding good secondary sources check:
Author: who is the author and why have they provided this information? Is anyone quoted in the article? Are they an authority? If they provide statistics where did they get these from? Is the source a legitimate news site? Most articles found through Google News are acceptable.
Date: use information that is no older than 3 years. Newer is better for this assignment.
MRU guide to APA citation
Quick tip: find the answer with Google: apa style twitter, apa style "no date". Good answers usually come from Purdue's Owl, APA style blog, and websites that end in .edu.
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