MRU Library Website: Business: MKTG 3558

Articles / Databases

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An online business information system providing business intelligence on countries consumers and industries.
Access restrictions: Not available for walk in-users.
You must accept the "Terms and Conditions" before entering the site

Look for the search box along the top of the page.
Search examples:
travel canada
global travel trends
tourism canada
consumer lifestyles canada

Once you find a report:
1. Convert documents to PDF to print or save. Do not save the web address.
2. Look for links to "Download" or find "Related" content.

IBISWorld - Canadian and U.S. market research. Most reports include demographics and psychographics. e.g., tourism
Statista: Canadian and international statistics and research reports. e.g., calgary
Conference Board of Canada e-library e.g. tourism
Hospitality and Tourism Complete - a database with articles on travel and tourism,. e.g., alberta tourism
Dun & Bradstreet's industry profiles. Mainly US overviews. e.g. "travel agents"
WARC (World Advertising Research Center) marketing insights into brands, products, consumers. e.g., boomers, tourists

Websites

Adventure Travel News

Alberta Recreation Survey - what activies do Albertan's participate in

Destination Canada

Statistics Canada e.g., travel

Travel Activities and Motivations in Alberta

Trendwatching - global trends

Google Scholar: If you find one good article make sure to "chain" by clicking Cited by and Related articles below its summary.
Does not include magazines or trade publications.
The Advanced Search is found by clicking the menu icon (top left).
Besides providing links to articles in MRU databases, Google Scholar links to online repositories which contain articles the author has been allowed to upload. Academia.edu and ResearchGate are among the repositories searched by Google Scholar.
To set up off-campus follow Menu Icon --> Settings --> Library Links.