Video One: databases for secondary research

Three library databases with industry trends and consumer profiles: 

IBISWORLD:  type in one or two words describing the industry of your problem statement for Canadian or US research. Examples: events, human resources, grocery. Click the "PDF" icon to save a report.
 

Passport GMID: product trends, consumer profiles, market research reports, company reports from Euromonitor. Look for the search box along the top of the page. Search examples:

consumer canada
digital canada
millennials
food canada
women canada
 

Once you find a report:
1. Check the date (2020 - 2021 is preferred).
2. Convert documents to PDF to save. Do not save the web address. 
3. Look for links that lead to "Related" content.
4. Click on the "Industries" tab at the top for more terms to search.
 

Statista - worldwide statistics and reports. TIP: click "Source Link" to find more info. E.g, women technology, investing, online event, food security, staffing.

Tips: Try more than one database and Google with the same search. More databases are found under the Articles/Database tab on the right of the page. Search 100 databases at once in the search box on the Home page of the Library. 

Video Two: Calgary demographics and psychographics

Demographic

• Calgary Economic Development ; including the latest demographics
• Calgary Economic Development microsite (industry, consumer, retail information)

Psychographic (opinions, interests, values)

See also: Understanding PRIZM5 and Households for each group in: Calgary and Canada 2021 (you can upload this file into Google Sheets if you don't have Excel).

Google Scholar will search the MRU library for scholarly articles.  Before using make sure its set up for off-campus use by following the Menu Icon --> Settings --> Library Links and add Mount Royal University (if not already there). 

• Google Scholar 
• Change the date in the top left of the page. 
• If you find one good article make sure to "chain" by clicking Cited by and Related articles below the summary.
• Besides providing links to articles in MRU databases, Google Scholar links to online repositories which contain articles the author has been allowed to upload.  Academia.edu and ResearchGate are among the repositories searched by Google Scholar. These are still valid scholarly articles as long as they meet the criteria in Is This Scholarly. 

Google News and Google News Calgary search examples:
food insecurity canada



 

MRU guide to APA referencing

Quick tip: find the answer with Google: apa style twitter, apa style "no date". Good answers usually come from Purdue's Owl, APA style blog, and websites that end in .edu.