Three library databases with industry trends and consumer profiles:
IBISWORLD: type in one or two words describing the industry of your problem statement for Canadian or US research. Examples: events, human resources, grocery. Click the "PDF" icon to save a report.
Passport GMID: product trends, consumer profiles, market research reports, company reports from Euromonitor. Look for the search box along the top of the page. Search examples:
Look for links that lead to "Related" content.
4. Click on the "Industries" tab at the top for more terms to search.
Statista - worldwide statistics and reports. TIP: click "Source Link" to find more info. E.g, women technology, investing, online event, food security, staffing.
Tips: Try more than one database and Google with the same search. More databases are found under the Articles/Database tab on the right of the page. Search 100 databases at once in the search box on the Home page of the Library.
Psychographic (opinions, interests, values)
Google Scholar will search the MRU library for scholarly articles. Before using make sure its set up for off-campus use by following the Menu Icon --> Settings --> Library Links and add Mount Royal University (if not already there).